On September 11, Peacebird (SH603877) held its 2026 interim results briefing. The company reported first-half revenue of 2.878 billion yuan, a slight year-on-year decrease of 0.72%, while net profit attributable to shareholders rose 30.89% to 102 million yuan.
The revenue dip was primarily driven by a 10.32% decline in franchise channel income. By contrast, direct-operated stores and online channels grew 2.73% and 3.06%, respectively. The company’s total store count fell to 2,861, with a net reduction of 137 outlets during the period.
Management stated that Peacebird is advancing refined operations across brand strength, product competitiveness, and retail capabilities to adapt to a new market phase characterized by more rational consumer spending and a greater emphasis on value for money.
