Columbia Launches New Softshell 3-in-1 Jacket in China
Columbia officially launched its new softshell 3-in-1 jacket in China on September 11, 2026. The product features the brand’s original Zip-in 3-in-1 system, pairing a waterproof shell with a removable inner layer for versatile wear across different conditions.
The outer shell delivers a waterproof rating exceeding 20,000mmH₂O, offering reliable protection against rain and moisture. The inner liner is made from a four-way stretch composite fabric, designed to move with the body for enhanced comfort during outdoor activities.
The jacket integrates two of Columbia’s signature technologies: OMNI-WIND BLOCK for wind resistance and OMNI-SHIELD for water repellency. Both the inner and outer layers are engineered to be breathable, helping to regulate temperature and moisture buildup during active use. This combination aims to balance protection with comfort, making the jacket suitable for a range of outdoor pursuits.
The new softshell 3-in-1 jacket is available immediately across Columbia’s nationwide brick-and-mortar stores and official online platforms in China, allowing consumers to purchase the product through both offline and digital channels.